The top 10 trends shaping the media landscape of the next 5 years.

media landscape

It is scarcely conceivable that only 50 years ago we were embracing the biggest and most explosive phase of passive media consumption ever, with the launch of commercial television. In the next five years the idea of media ever being passive will seem rather bizarre, such is the rate of transformation of channel and content [...]

Marketing is everything, everything is marketing

Regis McKenna: Author of 'Marketing is everything, everything is marketing'

Exactly 20 years ago the Harvard Business Review published what became one of the most influential pieces of business thinking on the subject of marketing. We look at how likely it will hold true for the next decade. ‘Marketing is everything, everything is marketing’ by Regis Mckenna was written at the absolute zenith of post-war [...]

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