The top 10 trends shaping the media landscape of the next 5 years.

media landscape

It is scarcely conceivable that only 50 years ago we were embracing the biggest and most explosive phase of passive media consumption ever, with the launch of commercial television. In the next five years the idea of media ever being passive will seem rather bizarre, such is the rate of transformation of channel and content [...]

10 trends shaping the communications agency of the future

phd 1

Technology has already dramatically changed the communications industry. Yet an even bigger evolution in the way communications agencies work appears to be just around the corner. A thought provoking new book ’2016: Beyond The Horizon’ by leading media agency PHD paints a new picture of the future marketing and advertising industry. This week we have an exclusive [...]

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