7 ways more businesses will have a social purpose


Future of Business invites leading business writers and thinkers to add to some of the predictions made in this blog. Here, Jon Miller, co-author of The Business of Brands and protagonist of pro-social beliefs about the future of companies, gives his take on 7 trends likely to shape the next 10 years. 1. Social Purpose. [...]

Businesses finally get social media

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The rise in social media has been as dramatic as it was unexpected. In just a few years, companies such as Facebook and Twitter have helped transform how people communicate and the way businesses promote themselves. Indeed companies that have embraced social media are more likely to have seen their turnover and headcount grow than [...]


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