5 reasons to worry about your Klout score, as social influence comes of age


The idea of categorising people according to their level of social influence may be as old as the hills and the subject of extensive academic research in fields as diverse as politics, psychology, biology and economics. Yet the ability to measure social influence and equip it with statistical credibility appears to be entering a new [...]

Businesses finally get social media

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The rise in social media has been as dramatic as it was unexpected. In just a few years, companies such as Facebook and Twitter have helped transform how people communicate and the way businesses promote themselves. Indeed companies that have embraced social media are more likely to have seen their turnover and headcount grow than [...]


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