5 reasons to worry about your Klout score, as social influence comes of age

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The idea of categorising people according to their level of social influence may be as old as the hills and the subject of extensive academic research in fields as diverse as politics, psychology, biology and economics. Yet the ability to measure social influence and equip it with statistical credibility appears to be entering a new [...]

10 trends shaping the communications agency of the future

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Technology has already dramatically changed the communications industry. Yet an even bigger evolution in the way communications agencies work appears to be just around the corner. A thought provoking new book ’2016: Beyond The Horizon’ by leading media agency PHD paints a new picture of the future marketing and advertising industry. This week we have an exclusive [...]

What the London riots say about the future of business

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Of all the questions raised by the recent UK riots, one is likely to linger longer than most. Why did retail businesses become the focus of the disturbances and what does this tell us about the future? In many respects a riot is a type of public census, albeit one involving an unusual form of [...]

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